Get, Grow, Keep
LATEROOMS.COM
We tailored the Laterooms.com strategy and customer journey. By providing inspiration through a series of creative and personalised emails.
Our ‘Get, Grow, Keep’ strategy improves performance, by giving the customer evolving, timely and relevant content.
Our ‘Get’ phase drives initial engagement by building excitement with tailored reminders and rich content. Our ‘Grow’ phase increases bookings and brand affinity with personalised and relevant communications. Our ‘Keep’ phase ignites interest from lapsed customers inspiring the repurchase cycle.
The series provided timely offers relevant to customers’ previous transactions and online behaviour. Web analytic triggered follow ups to tap into lost click and online search behaviour. Designed to inform and inspire.
A family of creative conversion emails in the programme.
CREDITS:
STRATEGY: Mark Brennan
ACCOUNT DIRECTOR: Sheryl Gannaway
CREATIVE DIRECTOR: Nico Friis
DESIGN: Ian Berriman
